Along the way, we started talking about periods on TikTok, honestly and openly, led by our uterus mascot who had a lot to say about being ignored for too long, and 1.3 million people showed up. That community taught us the problem doesn't stop at the front door, which is why alongside our products we create real period education, breaking down the cycle, the conditions, and the conversations nobody was having.

It is why we launched Cycle Friendly Certified, our workplace scheme helping employers make period pain a normal, supported part of working life. Because nobody should have to suffer in silence, at home or at work.